About The Event
A Scenario: You may have built a new automobile engine meant for a car. Now, the question is ‘Should your business be about building and selling the engine?’ or, ‘Should your business be about building a car that uses the new engine?’ or, ‘Should your business be about operating a taxi service company with a fleet of cars that use the new engine?’, or, Should your business be about doing any of the above but under the brand of other companies instead?’, or ‘other option!’.
Having invented a new technology and created a working product/prototype is an amazing achievement. However, knowing ‘which business model option’ on/around the new product/service will define the ease/success of your new business venture and the profitability or quicker ‘return on investment’ from the venture.
Technology innovators and Technology startups ought to understand the connection between ‘the positioning of a new company in the value chain map’ and ‘the appropriate business model of the new company being adopted subsequently’. There is often a tendency to assume that a new startup company is supposed to adopt a business model which is just about ‘how to sell the product created through new technology derived out of a ground-breaking research project’.
This free webinar intends to provide an overview of ‘how to sketch out the value chain map of a product to be introduced by an innovator’ and ‘relationship between ‘the chosen business node in the value chain map and the business model adopted for operating the business venture subsequently’. This webinar is not about how to apply the business model canvas tool for creating a business model, but to know ‘which business spot in the value chain map to be opted first, before deciding on how to design an appropriate business model for adoption by the venture’.
What You’ll Experience From This Event
- Walking through ‘value chain map’ basics by taking ‘an engine as a new research output’
- Understanding relevance of ‘choosing the best business spot in the value chain map’
- Realising ‘how business model will vary as per chosen node in the value chain map’
Event Speakers
