Course / Course Details
By - Shanjoy Mairembam
Anyone intending to ‘draft a business plan for a spinout/startup idea’ or ‘evaluate the appropriate customer/market segment for an innovative technology/product’ often missed to conduct appropriate due-diligence exercises on ‘how to identify which specific customer value is of most relevance to the chosen market segment or customer profile’ and ‘how to crosscheck business viability of the proposed commercial product/service based on a realistic estimated number of possible unit sales within a timeframe’.
This course will be mainly useful to Innovators/Researchers and Prospective Spinout/Startup Founders who wish to conduct a mock exercise of preparing a business plan or business model to introduce an innovative product/service (based on a newly created technology/IP).
Exploring relevant market landscape and understanding customer values – Context
Identifying a workable business model and drafting a business plan – Implementation
Certification
All attendees will be provided an acknowledgement certificate (PDF copy) of having completed the training course.
Duration
150 minutes [15:00-17:30]
Shanjoy Mairembam (also known as ‘Shan’) is an Innovation & Growth professional having two decades of industry experience across sectors of IT/Telecom, Hi-Tech Innovation consultancy and Higher Education. He has an academic background of engineering, management studies and international commercial law.
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