Class / Class Details
By - Shanjoy Mairembam
2026-04-16 At 12:00 PM
2026-02-28 At 02:30 PM
N/A
Snapshot
Brief:
Researchers, Spinout Founders, KE Professionals, and Technology Transfer Staffs can learn how to “Conduct Customer/Market Identification Analysis and Draft a Business Plan for Spinout/Startup idea”. Anyone intending to ‘draft a business plan for a spinout/startup idea’ or ‘evaluate the appropriate customer/market segment for an innovative technology/product’ often missed to conduct appropriate due-diligence exercises on ‘how to identify which specific customer value is of most relevance to the chosen market segment or customer profile’.
Overview:
Anyone intending to ‘draft a business plan for a spinout/startup idea’ or ‘evaluate the appropriate customer/market segment for an innovative technology/product’ often missed to conduct appropriate due-diligence exercises on ‘how to identify which specific customer value is of most relevance to the chosen market segment or customer profile’ and ‘how to crosscheck business viability of the proposed commercial product/service based on a realistic estimated number of possible unit sales within a timeframe’.
This course
will be mainly useful to Innovators/Researchers and Prospective Spinout/Startup
Founders who wish to conduct a mock exercise of preparing a business plan or
business model to introduce an innovative product/service (based on a newly
created technology/IP).
What You’ll
Learn From This Course
·
Exploring relevant market landscape and
understanding customer values – Context
·
Identifying a workable business model and
drafting a business plan – Implementation
Certification
All attendees
will be provided an acknowledgement certificate (PDF copy) of having completed
the training course.
Curriculum:
Module-1:
Exploring relevant market landscape and understanding customer values – Context
·
Understanding unique points of the innovation or
business idea
·
Identifying ‘similar’ or ‘existing alternatives’
to the proposed technology/product
·
Making sense of the ‘freely available’ market
research report info
·
Estimating ‘probable price and cost’ of the
product/service being proposed
Module-2: Identifying
a workable business model and drafting a business plan – Implementation
·
Understanding the ways in which the buyers
purchase the proposed product/service
·
Knowing the larger ecosystem in which the
product/service fits in terms of value flow
·
Estimating the possible TAM (Target Addressable
Market) / SAM (Service Addressable Market)
·
Estimating a workable cashflow based on
projected sales/expenses scenario
Shanjoy Mairembam (also known as ‘Shan’) is an Innovation & Growth professional having two decades of industry experience across sectors of IT/Telecom, Hi-Tech Innovation consultancy and Higher Education. He has an academic background of engineering, management studies and international commercial law.
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