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Home
About
Live Courses
Academic & Research Student
Knowledge Exchange Professional
University Spinout Founder
Startup Business Executive
Online Consultancies
Pricing Table
Contact Us
2.5hr Course: Conducting Customer/Market Analysis and Devising a Business Plan for spinout/startup idea – Advanced
Curriculum
2 Sections
8 Lessons
150 Minutes
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Exploring relevant market landscape and understanding customer values – Context
4
1.1
Understanding unique points of the innovation or business idea
1.2
Identifying ‘similar’ or ‘existing alternatives’ to the proposed technology/product
1.3
Making sense of the ‘freely available’ market research report info
1.4
Estimating ‘probable price and cost’ of the product/service being proposed
Identifying a workable business model and drafting a business plan – Implementation
4
2.1
Understanding the ways in which the buyers purchase the proposed product/service
2.2
Knowing the larger ecosystem in which the product/service fits in terms of value flow
2.3
Estimating the possible TAM (Target Addressable Market) / SAM (Service Addressable Market)
2.4
Estimating a workable cashflow based on projected sales/expenses scenario
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