Overview
Anyone intending to ‘draft a business plan for a spinout/startup idea’ or ‘evaluate the appropriate customer/market segment for an innovative technology/product’ often missed to conduct appropriate due-diligence exercises on ‘how to identify which specific customer value is of most relevance to the chosen market segment or customer profile’ and ‘how to crosscheck business viability of the proposed commercial product/service based on a realistic estimated number of possible unit sales within a timeframe’.
This course will be mainly useful to innovators/researchers and spinout/startup founders who wish to conduct a mock exercise of preparing a business plan or business model to introduce an innovative product/service (based on a newly created technology/IP).
What You’ll Learn From This Course
- Exploring relevant market landscape and understanding customer values – Context
- Identifying a workable business model and drafting a business plan – Implementation
Certification
All attendees will be provided an acknowledgement certificate (PDF copy) of having completed the training course.
Duration
150 minutes [15:00-17:30]
Curriculum
- 2 Sections
- 8 Lessons
- 150 Minutes
- Exploring relevant market landscape and understanding customer values – Context4
- Identifying a workable business model and drafting a business plan – Implementation4
- 2.1Understanding the ways in which the buyers purchase the proposed product/service
- 2.2Knowing the larger ecosystem in which the product/service fits in terms of value flow
- 2.3Estimating the possible TAM (Target Addressable Market) / SAM (Service Addressable Market)
- 2.4Estimating a workable cashflow based on projected sales/expenses scenario
Lessons:
