Curriculum
- 4 Sections
- 13 Lessons
- 5 Weeks
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- Analysing value propositions and customer segments (with Business Model Canvas) – Inward Looking4
- 1.1Understanding unique points of the innovation or technology invention
- 1.2Identifying ‘similar’ or ‘existing alternatives’ to the proposed technology/product
- 1.3Making sense of the ‘freely available’ market research report info
- 1.4Estimating ‘probable price and cost’ of the product/service being proposed
- Identifying the most appropriate industry’s landscape and stakeholder ecosystem – Outward Looking4
- 2.1Understanding the ways in which the buyers purchase the proposed product/service
- 2.2Preparing a ‘pricing and features’ chart info of comparable products in the market
- 2.3Knowing the larger ecosystem in which the product/service fits in terms of value flow
- 2.4Estimating the possible TAM (Target Addressable Market) / SAM (Service Addressable Market)
- Identifying few tradeshows (UK/non-UK) to meet target customers, partner organisations and (with online search and LinkedIn search) - Outward Looking3
- Compiling a list of UK/non-UK sources of grant funding and investment (with online search) – Outward Looking2